Mike O’Toole

VNU NV provides publishing and information services. It is a market research company and measures retail sales of consumer-packaged goods, and study consumer attitudes and behavior and also measure audiences for television, motion pictures, radio, print, the Internet, and other major media. The company tracks the sale of CDs, videos, DVDs and books, and monitor where and how advertising money is spent. It delivers news and vital information through trade publications, trade shows and websites. VNU’s headquarters are located in Haarlem, The Netherlands.