Baldur Már Helgason

Virding hf /Private Equity/ (Virding PE) is the private equity division of Virding hf in Iceland. Established in 1999, Virðing hf merged with Auður Capital hf in 2014. Auður Capital was founded in 2007 by Halla Tomasdottir and Kristin Petursdottir the aim of incorporating feminine values into finance. Based in Reykjavik, the firm manages the EDDE and AUÐUR I private equity funds, seeking to take advantage of opportunities offered by long-term investment in small- to medium-sized private companies. Virding PE’s private equity funds are supervised by the Icelandic Financial Supervisory Authority (FME).

Audur Capital hf (Audur Capital) is an Alternative Investment management firm, specializing in wealth management, private equity advice and corporate advice. The firm was established in 2007 by Halla Tomasdottic and Kristin Petursdottir and is located in Iceland.

Yggdrasill ehf imports and distributes a wide range of organic and natural consumer products. Its products include natural food and drinks, vitamins and supplements, cosmetics and hygiene products, cleaning supplies, and compression stockings. The company was founded by Runar Sigurkarlsson and Hildur Guðmundsdóttir in 1986 and is headquartered in Gardaba, Iceland.

Já hf provides information services. The company was founded in 2005 and is headquartered in Reykjavík, Iceland.