Robert Ivins

Rovi Corp. used to discovers and personalizes digital entertainment. It provides integrated solutions and advertising and analytics services that connect consumers with entertainment. The company's content discovery solutions include interactive program guides (IPGs), search & recommendations and cloud data services. Its metadata includes descriptive information, promotional images or other content that describe or relate to television shows, videos, movies, music, books, games or other entertainment content. It enables brands worldwide to increase reach and create a better entertainment experience across multiple screens through cloud-based discovery capabilities and emerging solutions for interactive advertising and audience analytics. The company was founded in 1983 and was headquartered in Santa Clara, CA.

MindShare North America provides advertising and media planning services. It helps advertisers implement campaigns by choosing the media outlets to reach the intended audience and purchases the necessary airtime and print space. The firm also provides services such as direct marketing channels, interactive media & sports, and events sponsorships. The company is headquartered in New York, NY.