Ray Cross

Snell Advanced Media Ltd engages in the design and manufacture of digital production equipment for the broadcast television, video production, and motion picture industries. Its products include playout, routers, production switchers, news and sports production, modular infrastructure and conversion, multiviewers, control and monitoring products, media processing software, workflow and asset management, and color and finishing products. The company was founded on February 13, 1974 and is headquartered in Newbury, the United Kingdom.