Julie Yoakum

Blue Nile, Inc. engages in the retail of diamonds and fine jewellery. Its merchandise consists of engagement and non-engagement products. The engagement product category includes gold or platinum engagement rings with a diamond centre stone and loose diamonds. The non-engagement product category includes rings, wedding bands, earrings, necklaces, pendants, bracelets, gifts, and accessories containing precious metals, diamonds, and gemstones or pearls. The company was founded by Ben Elowitz, Mark C. Vadon and Anne Raimondi in 1999 and is headquartered in Bellevue, WA.

Helzberg Diamond Shops, Inc. sells ready-made and customized jewelries. It offers diamond jewelry, earrings, pendants and necklaces, bracelets, watches, men's jewelry and birthstones. The company was founded by Morris Helzberg in 1915 and is headquartered in North Kansas City, MO.