Jim Goodman

Mr. Goodman is also President and CEO of Customer Ease, Inc. – a marketing research and consulting company.
Customer Ease, an EGG affiliate, was founded to assist organizations, both for-profit and non-profit, in reaching their financial goals by increasing the quality of relationships with their stakeholders.
Customer Ease accomplishes this through use of proprietary processes and software, and also transforms organizations from an “operational orientation” to a “marketing orientation”.
Prior to joining Emerging Growth, Mr. Goodman was Vice President and General Manager of Interstate All Batteries Centers in Des Moines (formerly Battery Patrol) from December 1999 to August 2003.
He was retained by Battery Patrol’s founder to run the business, get it to the next level of performance and then assist in executing an exit strategy.
This was accomplished when Interstate Battery Systems of America acquired Battery Patrol in December of 1999.
Mr. Goodman was President of Battery Patrol Franchising and Vice President of Battery Patrol.
He was retained by Interstate to run Des Moines area operations.
Mr. Goodman was also founder and President of Scientific Concepts, Inc., a marketing research and consulting firm that specialized in the development of marketing directions and insight for both new and established companies and products.
He founded the company in 1990.
His work included marketing audits and product due diligence along with the identification, establishment, and maintenance of the proper channels of distribution.
He worked with a variety of products ranging from T-shirts to tactical targets, from staple removers to software.
Mr. Goodman is a graduate of the J.L.
Kellogg Graduate School of Management, Northwestern University with a Masters of Management in Marketing and Economics.
He received his Bachelor of Science degree in biology from St. John's University in Collegeville, Minnesota.