Jawad Ahsan

Part of Kantar Group Holdings Ltd., Market Track LLC is a data and tech company that provides 360-degree consumer understanding for the market research industry. The private company blends first-party data from over 1 million US households with advanced technology to offer unparalleled insights into modern consumer shifting behaviors. Headquartered in Chicago, IL, Market Track has 2,000 employees worldwide, and 80 of the top 100 CPG brands’ manufacturers are its clients. The company's brand insights platform provides on-demand, omnichannel consumer insights and data, enabling businesses to answer their questions at any hour of the day. Market Track's measurement consumer panel provides purchasing data from over a million contributors, enabling new use cases like omnichannel share measurement, demographic share measurement, opportunity sizing, and more. The company was founded in 2004 by Dan Fitzpatrick, and Eric D. Belcher has been the CEO of the company since 2019. Market Track was acquired by The Kantar Group Ltd. on July 06, 2021 for $1,500 million.