Fiona Chan

For Youth, Inc. is a clean and sustainable makeup brand that was founded by Fiona Co Chan. For Youth is based in San Francisco, CA. The company's makeup products are made with clean, plant-based ingredients to act like skincare. Customers can take a 90-second quiz to find their perfect foundation shade match and discover their everyday makeup routine by skin type. The company's best cheek and lip colors for different skin tones are also available. Fiona Co Chan has been the CEO since 2021.