Axel Helmertz

GoodTrust, Inc. is a digital estate planning service that offers will-based or trust-based estate plans to protect family, assets, and finances. GoodTrust is based in Palo Alto, CA and was founded by Markus Thorstvedt, Daniel Sieberg, Scott Levitan, and Rikard Steiber, who has been the CEO since incorporation. The company provides a suite of tools to plan estates, protect online presence, and preserve memories. GoodTrust supports businesses such as funeral service providers, estate planners, and life insurance companies to protect the digital legacy of their clients. The company's mission is to help anyone protect what matters in the digital era, from valuable assets to online security to priceless memories.