Michael L. Peralta

AudienceScience, Inc. operates as an advertising technology and services company that puts marketing science firmly in the hands of the advertiser. Its AudienceScience Helios Enterprise Advertising Management system combines control and ownership of data with media spends transparency. The firm’s SaaS-based technology, AudienceScience Helios enables advertisers to store and analyse on and offline data, build proprietary audiences, and target those audiences in real time and all within a single closed-loop system. The company was founded by Nick Besbeas, Usama M. Fayyad and Bassel Yassine Ojjeh in 1999 and is headquartered in Bellevue, WA.

Tumri, Inc. provides marketing solutions to digital marketers and agencies. Their platform and solutions encompass research, audience optimization and retargeting. The company was founded in 2004 and is based in San Mateo, CA.

MediaMath, Inc. operates programmatic marketing technology which provides digital advertising services. It offers enterprise software which is used to launch, analyze, and optimize digital advertising campaigns across displays, native, mobile, video, audio, social, digital out of home, and advanced television formats. The company was founded by Joseph Zawadzki, Gregory Dale Williams, and Erich Wasserman in 2007 and is headquartered in New York, NY.

Magnetic Media Online, Inc. develops online advertising services. It operates as a digital technology company which specializes in retargeting solutions that combine intent data with display advertising to power brand awareness and direct response campaigns. The firm searches data queries and a proprietary bidder to programmatically buy and reach audiences who have signaled either interest or purchase intent where they spend their time online-on news sites, blogs, eCommerce sites and social networks. The company was founded by Joshua Shatkin-Margolis in April 2008 and is headquartered in New York, NY.

Advertising.com, Inc. provided direct marketing services via Internet. The firm offered direct e-mail advertising services as well as campaign reporting and analytical services. The company was founded by Scott A. Ferber and John Ferber in 1998 and headquartered in Baltimore, MD.

Part of Yahoo, Inc., AOL Advertising, Inc. is a demand side platform for advertising. The private company is based in New York, NY. The Yahoo advertising platform provides the advantages of a walled garden while maintaining the impartiality and transparency of an independent DSP.