Susan S. Werner

Haverford Financial Services, Inc. (HFS) is a registered investment advisor headquartered in Radnor, Pennsylvania. The firm was founded by George W. Connell in 2004 and is a wholly owned by Drexel Morgan & Co. HFS provides investment advice to individuals, banks and thrift institutions, investment companies, pooled investment vehicles, pension and profit-sharing plans, charitable organizations, corporations, business entities, state and municipal government entities and unions.

Radnor Research & Trading Co. LLC (RRT) is an institutional broker/dealer located in Berwyn, Pennsylvania. The firm specializes in effecting low impact, high performance trades for equities, options, ETFs, ADRs and single stock futures. They also provide access to independent, accomplished research that is not widely circulated. RRT offers a variety of commission sharing arrangements including commission recapture, broker/dealer split provisions and soft dollar plans. The firm has expertise in the 28(e) rule. The firm's commission sharing arrangements and soft dollar programs allow their customers to get the maximum benefit from their commission dollars. RRT segregates a portion of commissions to pay soft dollar bills eligible under rule 28(e). Invoices are sent directly to the firm and are paid promptly so that services are never interrupted. The firm provides monthly reports containing all activities and updated balances. They assist customers in meeting open soft and hard dollar bills and provide superior executions by stepping out on a portion of their trades to the paying entity. RRT also accepts step-ins from other broker dealers. The firm utilizes the latest technologies, algorithms and systems to ensure efficient processing of orders, reports and post-trade settlement. Clients can electronically link to their OMS through any FIX compliant line for fast, accurate order and report routing. The firm has access to latest trading algorithms some of which are proprietary to the firm. Radnor subscribes to the Omgeo Oasys/Alert system for accurate trade allocation and current account information which helps eliminate trade settlement failures.

Haverford Trust’s active investment strategy is referred to as Haverford Quality Investing. This approach is designed to provide superior returns with less risk, primarily through investments in the securities of high-quality dividend-paying companies. The firm systematically allocates investments across a range of qualifying securities in a variety of growing industries. The turnover in their portfolios (sale and purchase of assets) at 15-25% is low by industry standards. Haverford Trust may sell an asset that has appreciated significantly in value in order to maintain diversification and keep your portfolio from being too heavily dependent on a stock or sector. They maintain that high quality, intermediate-term bonds provide the most attractive risk-adjusted returns.