Shao Hua Cui

Haier Electronics Group Co., Ltd. is a home appliance manufacturer company, which engages in the research, development, production, and sale of washing machines and water heaters. The firm also engages in the integrated channel services business for other home appliance products, such as refrigerators, televisions, and air-conditioners of both Haier and non-Haier brands. It operates through the following segments: Washing Machine, Water Heater, Integrated Channel Services, and Logistics Business. The Washing Machine segment manufactures and sells top load, front load, agitator, and dual-drive washing machines. The Water Heater segment manufactures and sells various types of water heaters, including electric, gas, solar, and gas boilers in the mechanical, electric, and network-based categories. The Integrated Channel Services segment provides logistics, after-sale and other value-added consumer services, as well as sells and distributes home appliances and other products procured from Haier affiliates and other external parties. The Logistics Business segment provides logistics services. Its brands include Casarte, Haier, and Leader. The company was founded on September 23, 1997 and is headquartered in Hong Kong.

Haier New York Life Insurance Co., Ltd. provides life insurance services. The joint venture company is based in Shanghai, China.