Roee Freibach

Retalix Ltd. develops integrated enterprise-wide software solutions for the food, fuel, and consumer goods retail and distribution industries. Retalix offers a full portfolio of software applications that automate retail, distribution, and supply chain operations. The company's solutions are installed in supermarkets, groceries, convenience stores, fuel stations, and quick service restaurants, as well as foodservice, grocery, convenience products, and fast moving consumer goods distribution organizations. Retalix was founded by Brian Cooper and Barry Shaked on March 5, 1982 and is headquartered in Raanana, Israel.