Melanie Wernick

Through its leading merchant-funded rewards programs and patent-protected technology, Vesdia offers a full array of loyalty solutions to financial institutions, affinity groups and merchants enabling customers to earn more meaningful rewards faster. Vesdia Corporation is a privately-held company headquartered in Atlanta, Georgia. Initially founded in June of 2000 as BabyMint, Inc., the company’s technology helped families save towards their children’s education. The company quickly emerged as a dominant player in the loyalty marketing space and in 2003 changed its name to Vesdia Corporation to reinforce its corporate identity as a parent company of both micro investing programs and a provider of private-label, CRM loyalty solutions. Vesdia’s pioneering efforts in the loyalty marketing technology and services industry include the launch of groundbreaking programs that dramatically increase loyalty for their clients. In addition to multichannel merchant-funded reward solutions, Vesdia services also enable meaningful reward redemption options for consumers through their everyday shopping, including deposits into college savings or investment accounts, donations to a charity or virtually any other traditional redemption option. Today, Vesdia is widely recognized as a global leader in the field of loyalty marketing technology and services. Merchants attract new customers, increase sales and improve market share by participating in their network of leading global merchants. More than a dozen financial institutions, affinity groups, airlines and others in the US, Canada and Puerto Rico license their technology to achieve dramatic increases in customer acquisition and participation - enhancing profitability and decreasing attrition. Aspects of Vesdia's loyalty programs are covered by one or more of the following patents: U.S. Patent No. 6,631,358; U.S. Patent No. 6,345,261; U.S. Patent No. 4,941,090; U.S. Patent No. 5,117,355; U.S. Patent No. 5,202,826; and U.S. Patent No. 5,287,268.