Karl Marriott

Autoquake.com is the UK's largest online car retailer. The company started 4 years ago with the goal to provide a better used car buying experience. Currently the company sells approximately 1,000 cars per month and is growing rapidly. The company continuously surveys the market and thanks to its lower costs, it is on average 10% cheaper than car supermarkets for a comparable car and even more when compared to a traditional car dealer. It receives its stock directly from large fleets and leasing companies, thus avoiding expensive middlemen. It sells its cars very quickly and the company doesn't have expensive showrooms. Finally, they don't do expensive advertising. Instead it primarily relies on its happy customers to promote the company through word of mouth. Buying a second hand car can be tricky, but with Autoquake, they won't have to worry about making an expensive mistake. The company is a car retailer and an approved representative of the Financial Services Authority (FSA). To give them an added peace of mind the company offers a 7 day money back guarantee on Autoquake.com, valid from the delivery date. Less than 1% of its customers make use of it, but it is important to know they have the opportunity to do so if they change their mind or if they are not happy with the purchase. It is good to get help and information, but not to be pressured into buying something they don't want. The company doesn't employ salespeople. Instead it employs customer service advisers who will help them if they need help and who will leave them alone if they want to be left alone. It also provides them all the information they need to make an educated purchase decision online, including the car finance application.