Helen Proud

Opinium Research LLP is an award-winning strategic insight agency founded in 2007. The private company is based in London, UK. Opinium works with organizations to define and overcome strategic challenges by delivering robust insights, strategic counsel, and targeted recommendations that generate change and positive outcomes. The British company's team is passionate about empowering clients to make the decisions that matter and understands what people think, feel, and do. Opinium helps brands and companies tell better stories through their brand and communications strategy. The company's thought leadership is trusted to deliver impactful and robust research for hundreds of brands, universities, agencies, charities, and others.