Helen Dalby

Newcastle Gateshead Initiative Ltd. is a destination and inward investment agency based in Gateshead, UK. Newcastle Gateshead Initiative aims to promote and position NewcastleGateshead as a world-class, vibrant tourism destination, through targeted marketing. The British company provides a Tourism Hub that offers information on leisure tourism activities, government advice and support schemes, and resources to help develop and promote tourism businesses. The private company also offers a free events programme based on resilience and innovation, delivered by business leaders who share their knowledge and expertise around resilience, innovation, and the challenges businesses are facing due to COVID-19. The company works with around 170 private sector partner organizations across NewcastleGateshead and the wider region. The company was founded in 1988, and the CEO is Sarah J. Stewart.