Heather Nichols

NewRoad Capital Partners LLC (NewRoad Capital Partners) is a private equity firm founded in 2012 by Jeremy W. Wilson and Clete T. Brewer. The firm is headquartered in Rogers, Arkansas.

NOWDiagnostics, Inc. provides on-site diagnostic testing services. Its ADEXUSDx product line features a lab at your fingertip, using only a single drop of blood to test for a variety of common conditions, illnesses and diseases with results in a matter of minutes. The company offers STDs, food intolerance, common infectious disease, screening, toxicology and cardiology products. NOWDiagnostics was founded by Jeremy W. Wilson and Calvin Smith in 2013 and is headquartered in Springdale, AR.

Rockfish Interactive Corp. provides marketing research and search engine optimization, brand identity and social media campaigns. The firm also provides systems, digital marketing, retail, integration, software architecture, database design, content management and smart device services. The company was founded by Kenny Tomlin in 2005 and is headquartered in Rogers, AR.

The Cancer Challenge is a non-profit local to Northwest Arkansas that raises money for cancer resources. It offers direct patient services such as: treatment and navigation, financial and emotional assistance, transportation, early-detection screenings and follow up care, bereavement, charity care, tobacco prevention and cessation, community outreach, pediatric cancer care, and clinical trials. The company was founded in 1993 and is headquartered in Springdale, AR.

Tracer Labs, Inc. develops a data processing platform. The American company was founded by Leighton Bridge Welch and Jeff Nicholson, with Jeff Nicholson serving as CEO since incorporation.

MyCarrier LLC is a shipping management platform that connects shippers directly to their carriers using innovative API technology. MyCarrier is based in Scottsdale, AZ and was founded in 2017 by Michael L. Bookout and Chris Scheid. The platform offers a seamless end-to-end shipping process and provides unrivaled data that leads to easier shipping management, cost savings, and increased efficiencies. MyCarrier empowers LTL shippers to quote, book, and track freight in less time and for less money through one easy-to-use integrated shipping platform. The company has partnered with the industry's largest carriers to provide unprecedented efficiencies and value-based visibility. Michael L. Bookout has been the CEO since 2017.

Logiwa, Inc. is a cloud-based fulfillment management system that provides an integrated WMS and DTC fulfillment system for high-volume fulfillment networks, direct-to-consumer brands, and 3PLs. The company is based in Chicago, IL, and has subsidiaries in the United States. The company excels in connecting quickly with new online stores and marketplaces, making it easy to run a digital warehouse, and supporting dynamic warehouse environments. Logiwa assists businesses in ecommerce, distribution, and 3PL industries with growth by providing real-time visibility into warehouse operations, optimizing labor resources, and achieving peak performance. The company was founded in 2017 by Erhan Musaoglu, who has been the CEO since 2017.

New Engen, Inc. develops digital marketing service platform. It offers software toolkit, marketing services, creative services, and agencies solutions. The company was founded by David Lee Atchison, Jean-Guy Speton, and Justin Hayashi and is headquartered in Seattle, WA.

Overdrive Brands LLC operates an e-commerce platform that facilities all aspects of online selling. The company was founded by Jack Sanders in 1999 and is headquartered in Fayetteville, AR.

MFour Mobile Research, Inc. develops a mobile survey application for the mobile research market in the United States. It offers surveys, diary studies, trackers and ad measurement. The company was founded by Chris St. Hilaire and Jeff Harrelson and is headquartered in Irvine, CA.

Growthwise Group LLC engages in the provision of retail and marketing consulting services. It offers merchandising, operation efficiencies, product innovation, brand architecture and strategy, multi channel marketing, media spend optimization, recruitment, assessment, and executive coaching. The company was founded by Jeremy W. Wilson and is headquartered in Bentonville, AR.

MyWorld, Inc. engages in the computer software development business. It helps retailers and manufacturers manage their price image through accurate competitive data, data science, and Artificial Intelligence-powered software solutions. The firm offers price image management software as a service solution that manages price image by recommending item and zone level pricing using behavioural models and patented algorithms. The company was founded by Timothy L. Ouimet and Kenneth J. Ouimet in 2008 and is headquartered in Davis, CA.