Rodolfo Hecht

beeTV addresses the 'paradox of choice' that characterizes today's TV scenario by providing TV viewers with their own Personal Content Channel™ (PCC™). The paradox is that a bewildering array of viewing choices tends to restrict them rather than improving the quality of its entertainment. Subscribers are frustrated by the necessity to sift through the vast amount of content available on their platform in order to choose what they would ultimately like to watch. Channel surfing was fine when there were a limited number of television networks, but is no longer a viable option with hundreds of networks and thousands of on-demand options available to most viewers. Currently, the only navigational alternative to surfing the electronic program guide, but the EPG is impersonal and only provides textual program descriptions. The Personal Content Channel™ (PCC™) solves this challenge by providing personalized content recommendations that enable viewers to find rather than search for relevant TV content that matches their profile.

Sky Italia SRL engages in the television broadcasting industry. Its broadcasting platforms and channels include Sky Online, Sky Go, Sky TG24, Sky Sport, Sky Cinema, Sky Uno, Sky Atlantic, Sky Arte, and SkyMag. The company was founded on July 31, 2003 and is headquartered in Milan, Italy.

Fininvest SpA is a holding company, which engages in media and entertainment industry. It operates through Mediaset and Mondadori. The company was founded by Silvio Berlusconi in 1978 and is headquartered in Rome, Italy.