John Wallace

UpStream Software engages in the provision of actionable marketing intelligence solutions to multi-channel retailers. It is an analytics Software as a Service company specializing in revenue attribution and customer targeting. The firm's module offerings encompass revenue attribution, customer targeting, triggered marketing, initial attribution, and multi-channel optimization. It also allows marketers to plan, measure, and optimize campaigns across marketing channels using integrated software. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA.

LiftLab, Inc. provides media experimentation. The company was founded by John Wallace and is headquartered in Oakland, CA.

DataSong provides marketing consulting services. Its products include multi-channel attribution, expert services, budget optimization, planning and forecasting, customer targeting, event-triggered marketing and integrations. The company was founded by John Wallace in 2003 and is headquartered in San Francisco, CA.

MarketShare Partners LLC provides analytics technology solutions to brand marketers. The firm specializes in strategy application, dynamic pricing, value interaction, benchmarking, media channels and creative campaigns. The company was founded by Wesley A. Nichols, Dominique Hanssens and Jon Vein on December 5, 2006 and is headquartered in Los Angeles, CA.

SAS Institute, Inc. provides business analytics software and services. It offers solutions in the areas of business intelligence, customer intelligence, financial intelligence, foundation tools, fraud and security intelligence, high-performance analytics, human capital intelligence, information management and information technology. The firm offers services to automotive, banking, defense, security, communications and health care industries. The company was founded by James Goodnight and John P. Sall in 1976 and is headquartered in Cary, NC.