Jennifer Eldridge

The Upside Foundation of Canada is a charitable organization that enables founders of early-stage, high-growth Canadian companies to build social responsibility into their business by pledging equity to the charity of their choice. The foundation is based in Toronto, Canada, and has subsidiaries in Canada. The foundation was co-founded by Robert Antoniades, Mark Skapinker, and Janie Goldstein. The equity donation is incorporated into the cap table early on, and its value grows alongside the Canadian company's. The foundation has a community of like-minded entrepreneurs from top companies like Wealthsimple, Hubba, and Hopper. The foundation has many generous members in a range of stages and industries who have pledged to share their upside to charity upon experiencing a liquidity event.