Heraldo Carvalho Marchezini

Interpharma was established in early 1995. During the first year the company got into its portfolio such clients as MSD, GlaxoWellcome, SmithKline, Janssen, Sanofi and some others. Interpharma is the first company in Russia which prepared, hired the team of medical representatives and delivered promoters into pharmacies. The company developed the contest 'Mystery Shopper' and unique technology of promoting products called PROMETEUS™. Interpharma provides its clients with high quality services due to strong demands to the Staff (managers and field personnel). The main purpose of all its projects is increasing volume of sales. Interpharma is empowered by the Pharmaceutical network '36,6' to implement subject-matter projects with participation of consulting physicians. Today Interpharma actively supports the traditions of innovations and leadership at the market of promoting pharmaceutical brands. In 2004 the network consisting of more than 200 field employees of the company covers 82 regions of Russia.

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