Fredrik Palm

Tretti AB retails household appliances on-line. It sells white goods and domestic appliances mainly via the Internet; Whiteware consists of white goods, such as refrigerators, ovens, dishwashers, freezers and dryers, among others. The company was founded in 2004 and is headquartered in Stockholm, Sweden.

Lekmer AB offers baby products, clothes, and accessories online. Its products include toys, books, games, puzzles, room accessories, and furniture. The company was founded in January 2006 and is headquartered in Stockholm, Sweden.

Sleepo AB engages in the online trade of outdoor and indoor furniture, textiles, and home furnishing. Its products include beds, sofas, table, chairs, storage, home décor, light, and beddings. The company was founded by Jean Fredrik-Jung Abbou on June 22, 2011 and is headquartered in Stockholm, Sweden.

Desenio AB offers custom framing, mounting, laminating, and matting of posters, prints, and works of art. Its products include posters, photographs, graphics, and framing accessories. The company was founded by Frans Martin Allan Blomqvist and Helena Maria Blomqvist in 2010 and is headquartered in Stockholm, Sweden.

Brand Plus Net AB operates platforms for user-generated content.

Beauty Icons AB trades makeups, perfumes, and body and skin care products. Through its online platform, it sells a wide range of cosmetic products such as highlighters, sprays, eyeshadows, mascara, lipsticks, pencils, and makeup brushes. The company was founded by Bianca Melina Wahlgren Ingrosso, Vanessa Lindblad, and Erik Mikael Snabb in 2018 and is headquartered in Stockholm, Sweden.

Poster Store Sverige AB sells home interiors and furnishings. It specializes in wall posters and frames with a wide range of motif and designs. The company was founded by Tobias Gabriel Renlund and Oskar Gabriel Renlund in 2014 and is headquartered in Stockholm, Sweden.

Beauty Icons Holding AB provides e-commerce services.