Francis James Scherman

The Parent Co. operates as a commerce, content, and new media company for growing families. The company provides eCommerce and eContent resources to help families plan, play, and grow. Its family of brands includes seven eCommerce sites, and three eContent and new media sites. The company operates KBtoys.com Web site that sells toys, video games, electronics, party goods, movies, videos, baby products, costumes and accessories; mytwinn.com Web site, which sells personalized dolls; and DreamtimeBaby.com Web site that sells toddler and maternity products, and baby products, such as strollers, car seats, high chairs, nursery furniture, bedding, feeding, and bathing items. It also offers high-end home furniture, bedding and wall decor, lighting, gifts, and home accessories through PoshLiving.com Web site. It has strategic retail relationships with stores, such as Amazon, Buy.com, Kmart, Macys, QVC, and Sears. The company was founded on May 10, 2004 and is headquartered in Denver, CO.

eToys Direct, Inc. sells toys, custom dolls, video games and baby products to online and catalog shoppers through its web sites and its retail partnerships. The company owns eToys and the My Twinn doll brands and operates KBtoys.com under a long-term licensing agreement. eToys Direct, Inc. was founded in 2004 and is headquartered in Denver, CO.