José Octavio Reyes Lagunes is on the board of Coca-Cola FEMSA SAB de CV and 5 other companies.

In the past he was President for Coca Cola de México SA de CV and President-Latin American Group at The Coca-Cola Co. President at The Coca-Cola Co. (Latin America), Vice Chairman for The Coca-Cola Export Corp. and Marketing Director of Coca-Cola Brasil SA (which are all subsidiaries of The Coca-Cola Co.).

Mr. Reyes Lagunes received an undergraduate degree from Universidad Nacional Autónoma de México and an MBA from Instituto Tecnológico y de Estudios Superiores de Monterrey.