Steve Richards

Xinhua Sports & Entertainment Ltd. engages in sports and entertainment. Xinhua Sports operated in two groups namely, Broadcast and Advertising. The Broadcast group refers to the sale of advertising and the consulting on content for and the distribution of its programming through television and radio channels, as well as the new media mobile value-added services the company provides to mobile phone users in China. The Advertising gruop refers to their advertising agency that plans, creates and places advertising for websites, television, print media, radio, campus billboards and outdoor media, as well as online advertising sales and their below-the-line marketing services. The company was founded on November 7, 2005 and is headquartered in Beijing, China.