David Brody

Prior to putting together the ingredients for North, Mr. Brody was VP of Marketing for Virgin Digital, a subsidiary of UK parent company Virgin Ltd., created and owned by maverick entrepreneur Sir Richard Branson.
He was brought in to humanize the technology, create the strategic mojo, develop all brand communications, and orchestrate the consumer-facing launch for the digital music venture.
Before drinking the Virgin Kool-Aid, Mr. Brody wore just about every strategic leadership hat within the advertising industry from Copywriter to Account Planner to Creative Director.
He created and spearheaded the Concept Team for the Integer Group/TBWA, America 4th largest retail promotion agency with over 800 employees nationwide.
The sole mission of this intrepreneurial project was to breed a higher degree of innovation and trigger breakthrough impact for new business and high-priority client initiatives; it resulted in putting more beers in hands, more butts in seats and game-changing thinking into motion for brands like Coors and Coors Light, the NFL, EarthLink, and United Airlines.
Mr. Brody first sharpened his experiential marketing chops as Director of Game Operations for the Sioux Falls Skyforce of the Continental Basketball Association, where he was recognized league-wide as a promotional innovator.
Each home game he entertained the fans with a mix of stunts that included dropping pizzas from the arena rafters and showcasing on-court diaper derbies.
He even taught the team mascot how to dunk off the mini-tramp.
Mr. Brody has a B.S.
in Marketing from the University of Arizona, and spends his free time pedaling bikes, tracking down the ultimate carne asada taco, and boasting about his prowess in Ping Pong.