Jon Gay

The private company is based in Denver, CO. The National Potato Promotion Board, operating as Potatoes USA and through its consumer site potatogoodness.com, is the national marketing and research organization representing over 2,000 potato growers and handlers. It promotes potatoes by emphasizing their nutrition, versatility, affordability, and sustainability. The organization provides educational resources for consumers, retailers, foodservice operators, nutrition professionals, school foodservice programs, and manufacturers, including information on potato varieties, cultivation, storage, handling, cooking methods, and recipes. Potatoes USA offers science-based nutrition materials, USDA-standardized recipes, webinars, innovation sessions, and industry research to maximize the culinary, nutritional, and commercial potential of potatoes. The board highlights the sustainability of potato farming and addresses consumer questions about health impacts and safe consumption practices. Through marketing campaigns, training, and support tools, it aims to strengthen demand for potatoes across retail, foodservice, and institutional sectors.