Peter Olov Urban Sjölander is a Swedish businessperson who has been the head of 9 different companies. Currently, he is Chairman at Superdry Plc, Chairman for Eton Group AB, Chairman at Revolutionrace AB and Chairman for Grundéns Regnkläder AB.
He is also on the board of 5 other companies.
He previously held the position of General Manager-Northern Europe at NIKE, Inc. and Marketing Director-European Outdoor & Nordics at NIKE Europe Holding BV (a subsidiary of NIKE, Inc.), Brand Manager at Svenska Cellulosa AB, Chief Marketing Officer & Senior Vice President at Electrolux AB, Chairman & Chief Executive Officer at Helly Hansen AS, Chairman for Helly Hansen (US), Inc., Co-Chairman for Hansen Protection AS, Chairman of Swims AS, Chief Executive Officer for Helly Hansen Group AS, Brand Director at Mölnlycke AB and Director-Marketing & Buying at Intersport AB.
He received a graduate degree from the University of Gothenburg.